Gymnosis
Blink Fitness
Through mind-bending visuals and positive affirmations, we hypnotized people into hitting the gym for Blink.
Many deliverables were rolled out over multiple platforms—from social media to billboards in Times Square.
Client Blink Fitness
Studio Hue+Cry
Design
Animation
Gymnosis
Blink Fitness
2021Gymnosis
Blink Fitness
2021 Gymnosis
Blink Fitness
2021 Gymnosis
Blink Fitness
2021
BTS
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Cutting Room
Not everything makes to the final cut. These are some design explorations and motion tests lost along the way.
Breakdown
For the spiral, a combination of Polar Coordinates and Optical Compensation was used. To avoid pixelation on the edges when stretching, the text pre-comp had to be set to 8k.
Project File
This breakdown is available to download for free right here. Explore it as much as you want and I hope you can learn a thing or two from it!
Credits
Executive Producer
Scott Friske
Head of Production
Jeff Bybee
Senior Producer
Cloie Leger Watson
Production Coordinator
Meagan Shawron
Creative Director
Matt Darnall
Art Director
Luis Roca
Design
Luis Roca
Trish Janovic
Murilo Almeida
Vincenzo Ragona
Animation
Luis Roca
Murilo Almeida
Vincenzo Ragona
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